Story First, Data Second (Storyboard Before You Build)
The Problem
Project kickoff: "Build a sales dashboard." Team immediately opens Tableau. Starts dragging fields. Builds 6 charts. Spends 40 hours. Presents to stakeholders. Response: "This is nice, but it doesn't answer my questions." Why? Because you built data visualizations, not a story. You threw charts at a problem without understanding the narrative. What decision are they making? What question needs answering? What's the tension? The solution? You skipped all that and went straight to building. It's like a manufacturing plant starting production without a blueprint—you'll build something, but probably not what's needed.
The Principle
Storyboard first, build second. Before touching any tools, grab a pencil and sketch: What's the hook? What tension exists? What solution are you offering? What proof matters? How does it close? Map th...
Action Steps
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