Terms of Service

Acceptance of Terms

By accessing analyticspitfalls.com, you agree to these terms. If you do not agree, please do not use the site. These terms apply to all visitors, registered users, and customers.

Products & Purchases

One-time purchases: Card bundles and the Audio Pass are one-time purchases granting lifetime access for personal, non-commercial use. You may access your purchased content as long as the platform operates.

No refund policy: Due to the digital nature of our products, all sales are final. If you have a technical issue preventing access, contact us and we will resolve it.

Personal use only: Purchased content is licensed for individual use. You may not redistribute, resell, or share access credentials.

Intellectual Property

All content on this site — including the book The Auction Block, the Analytics Leadership Profile assessment, analytics cards, essays, audio recordings, pattern names, and site design — is copyright © 2026 Brian Cariveau / Analytics Pitfalls & Principles. All rights reserved.

You may quote brief passages for review or educational purposes with attribution. You may not reproduce substantial portions without written permission.

Analytics Leadership Profile Assessment

The Analytics Leadership Profile, including all assessment questions, scoring methodology, pattern names (The Catwalk Leader, The Demo Magician, The Rosetta Leader, The Quiet Engine, The Signal Broker, The Forester, The Gravity Well, The Laser, The Compass, and The Lantern), dimension frameworks, and associated content are proprietary intellectual property of Brian Cariveau / Analytics Pitfalls & Principles. All rights reserved.

The assessment is provided for personal and professional development purposes only. Results are generated by a self-assessment algorithm and reflect your self-reported responses — they are not a clinical evaluation, certification, or professional diagnosis. Your results may vary based on your current context, mood, and self-awareness.

You may share your personal results (pattern name and summary) for non-commercial purposes, such as social media posts or team discussions. You may not reproduce, recreate, or redistribute the assessment questions, scoring methodology, pattern descriptions, or the assessment tool itself without written permission.

User Accounts

You are responsible for maintaining the security of your account credentials. You must provide accurate information when creating an account. We reserve the right to terminate accounts that violate these terms.

Disclaimer of Warranties

Content on this site is provided for educational and informational purposes. It does not constitute professional consulting advice. Results vary based on your specific circumstances. We make no guarantees about outcomes from applying the principles described.

Limitation of Liability

To the maximum extent permitted by law, Analytics Pitfalls & Principles shall not be liable for any indirect, incidental, or consequential damages arising from your use of the site or its content.

Changes to Terms

We may update these terms periodically. Continued use of the site after changes constitutes acceptance of the updated terms. Material changes will be noted with an updated "last updated" date.

Contact

Questions about these terms? brian@analyticspitfalls.com